Italian magazines in english
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As so often, the researcher needs to glean what she can from surveys of the national press as a whole.
#Italian magazines in english series
Only in the twentieth century did the history of Italian periodicals become more similar to that of the rest of Europe, its family-run businesses gradually undergoing a series of mergers until they were absorbed into huge media conglomerates.Įven less than in France, Germany and Britain, little attention has been paid to the national history of magazines. The magazine press was never as rich and diverse as in Germany, France, Britain or the USA, not least because until the twentieth century literacy rates and standards of living were comparatively low. Magazines such as the Nuova Antologia (1865-) and the Rassegna nazionale (1879-1952) became influential in seeking to promote the idea of a single Italy, and politicians such as Bonghi steered their contents to suit their policies. Undertakings such as Sonzogno’s sumptuous and loss-making L’Illustrazione Universale (1864-1867) and its cheaper and much more popular analogue the Emporio pittoresco (1864-1889) were risky, and only after unification in 1871 did the markets begin to open to magazines in a sustained way, the most successful magazine being Treves’ L’Illustrazione italiana (1875-1962). 11) noted that in 1864 the vast majority of newspapers and magazines were published and circulated in the North East quadrant of Torino, Milano, Firenze and Genova. There was huge variation in density of readership: Ottino (1875, p. While as in the rest of Europe, elite magazines, including ladies’ fashion magazines inspired by French models, were being published in the eighteenth century, the mass-market press took off later than elsewhere largely due to restrictions on the market caused by Italy’s fragmentation into different states, and by low literacy rates. The most activity took place in Venice where there was already a thriving print industry.
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Very soon other cities set up similar publications. In 1668 the quarterly Giornale de’ Letterati was launched by Francesco Nazzari, a professor of philosophy at La Sapienza University, Rome, and also president of the papal college concerned with propagation of the faith, De Propaganda Fide. For this reason magazines tended to be local productions. Unlike in France and Britain, there was no single capital city as, like Germany, Italy was divided up into many different states. As in other European countries, magazine publication in Italy was begun in order to disseminate the ideas of elite groups, in the Italian case a process closely allied to the Catholic Church, at least initially.